Pulp Riot

Pulp Riot Hair was originally designed by a team of hair stylists for hair stylists. Taking inspiration from their 100% vegan, ammonia-free and hair-strengthening color line, Pulp Riot Hair has developed a line of at-home products to effectively protect hair color once you leave the salon chair.

L'Oreal Professional

Discover L’Oréal Professionnel’s expertise in haircare. Série Expert, INOAColor Care, and NEW Mythic Oil offer solutions for all hair types and lifestyles.

Baxter of California

Baxter of California pioneered a comprehensive range of products for men. 

Rooted in barber heritage, Baxter of California fuses science and nature into products tailored for his specific haircare needs. Baxter of California is a true staple of the men's grooming industry.

Atar Gold

This luxury brand features their proprietary Phyto-Lux Complex made with pure colloidal gold, which carries botanicals deep into the hair shaft. Atar Gold is a leader in creating the latest innovations in "green science" technology. First they created an extraordinary, alcohol, oil & phthalate free natural fragrance that responds to your body’s chemistry. Made with signature serum base called  "Velvesilk" featuring 24K gold that glides over your skin like silk with leading notes of organic sandalwood, bergamot, and black pepper that creates either a spicy, woody or fresh and powdery scent depending on your body chemistry.  


MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.

Together we can make an impact. That is why we promise that each new formula launched will be cleaner, each packaging will be optimized in recycled plastic or less plastic, and each time we put merchandising out we should ask if we need it or can we recycle it.